A big white box finally arrived on my doorstep this morning!  This contained "the complete first season" of the Next Internet Millionaire reality show including one DVD of special features.  From the subtitle maybe another season or two can be expected?

The Secret Classroom home study course itself consists of 12 additional DVDs containing the full presentations of all 12 internet marketing gurus that appeared on the show.  There is also a spiral bound book of "bullet points" from the 12 presentations. The DVDs are very professional, but some extra proof reading would have improved the book!  Nonetheless there are some great quotes to be gleaned within its pages.  Here is one from each of the gurus:

"Most people do not apply the information that they learn" – Mark Joyner

"Success leaves traces" – Armand Morin

"Prove to people that what you are selling them works" – Jeff Walker

"Attack the weakness in the leader's strength" – Marlon Sanders

"People tend to overestimate what can be done in a year and underestimate what can be done in 5-10 years" – Brad Fallon

"Find something that works.  Replicate it.  Scale it" – Kristopher Jones

"The second word in 'Viral Marketing' is marketing. Something can go viral and not make any money" – Mike Filsaime

"Most people are 'afraid' of making videos" – Michael Koenigs

"Bad copy kills companies" – Ray Edwards

"If you can't be found, you are dead" – Dave Taylor

"It is more important to know a market, than to know about marketing" – Perry Marshall

"You are only as good as your reputation" – Rich Schefren

A more detailed review will follow when we've had a chance to look at the course DVDs, and also at the one time offer "Closed Door Sessions".  These are interviews with 11 of the 12 gurus conducted by Heather Vale, apparently not seen or heard even by the contestants on the show (Heather didn't interview Kris Jones for some reason).  I'm particularly interested to discover what Michael Koenigs has to say about using videos to generate traffic!