I received an email from Chris McNeeny yesterday, but with the hundreds of emails I now seem to receive each day I didn't get around to reading it until this morning.  In case the name doesn't ring a bell with you, Chris (sometimes known simply as Chris X.) rose to fame as the author of the "Affiliate Project X" and "Day Job Killer" ebooks. In the email Chris recommended a new product, Conversion Prophet, which is a script that resides on a server somewhere on the internet and does tracking at the keyword level, and also something that their sales letter refers to as a "revolutionary pre-tracking method".  Basically this allows you to split test different aspects of your sales page whilst keeping tabs on the amount of time a visitor stays there before hitting the "Back" button.  The product seems reasonably priced for something that does split testing and keyword level tracking so I got a copy to try out. If the "revolutionary" pre-tracking helps that will be a big bonus too, and make the product even better value.  Having downloaded the script the initial installation onto one of our servers went very smoothly, and it certainly tracked our first few test clicks properly.

Then I went to check out how things looked on a Google search for Conversion Prophet.  If you've read some of my previous posts here on this blog you will know that it came as no surprise whatsoever to me to see a headline on the top paid search result reading "Conversion Prophet Sucks?".  What was more interesting to me though, was at the other end of the paid search results.  There was a  big empty space!  Coupled with the fact that I had got a £30 AdWords voucher from Google from a magazine which expires at the end of this month this was enough to inspire me to write our first paid advertisement.

At this moment we're just direct linking to the vendor's Clickbank sales page via our own tracking software, which is integrated into WordPress. In another hour or two we'll have a dedicated sales page up and running using the Conversion Prophet script.  Come back here over the coming days and we'll let you know how we're getting on, with both our PPC campaign as well as with Conversion Prophet.